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Kraft Dinner

KraftHeinz is the third-largest food and beverage company in North America driven by their purpose, Let's Make Life Delicious.

  • Kraft Dinner
  • Kraft Dinner
  • Kraft Dinner
(01)

Overview

Also Blue continues to have the opportunity to work alongside the KraftHeinz team, developing the presence of exciting new brands, and breathing new life into beloved classics - including Kraft Dinner.

Services
  • Shopify Plus
  • Website Design
  • Development
  • Support + Growth
Category
  • Food & Beverage
Platform
  • Shopify Plus
Year
  • 2022
(02)

Challenge

Also Blue was tasked with developing the new digital home of Kraft Dinner Canada, alongside the release of new "Flavour Boost" packs - including flavours like Butter Chicken, Jalapeno, and Cotton Candy (yes, you read that right).

(03)

Solution

Alongside the KraftHeinz Canada team, Also Blue built an engaging Shopify based ecommerce experience and supported the worldwide product roll-out from start to finish.

(04)

Words from the client

Without [also blue], some of our biggest brand hub launches for Kraft Heinz Canada would not have been possible. [Their] ability to connect the dots within a complex scope, communicate clearly and effectively, and stay level headed under pressure was instrumental to the success of our project. We are continuing to work with [them] on multiple projects for these very reasons and would happily recommend to anyone.
Minyoung Hwang Senior Product Manager
  • XMONDO Hair
  • XMONDO Hair
  • XMONDO Hair